The names Metropolitan Staple and Tech did their jobs, but it was time for a change.
After nearly two years in the making, we are excited to announce that we are changing the name of our company from Metropolitan Staple to Corus Fastening. In addition, our Tech tools and fasteners will also now be rebranded as Corus.
Please know that we are the same company, owned by the same family since 1969, with the same great team, service, tools and fasteners. Nothing about that is changing.
Why are we changing names? Quite simply, we have outgrown our previous name. For a long time now, we sell far more than industrial staples. Furthermore, as our business has successfully expanded over the past 60 years, we no longer feel the same connection to the name “Metropolitan”. Our product brand “Tech Fastening” was effective in many ways, but it was not a distinctive name and did not express the care and hard work we put into our products.
“Our new name Corus embraces the strength of our products as well as the heart of our team working in harmony with our customers and partners.”
Our new name, Corus, is derived from the words “core” and “chorus.” “Core” suggests strength, which relates to our tools and fasteners. But “core” also comes from the Latin word for heart — and putting our heart into our work has always been an essential value of our company. We are people who work with heart. The word “chorus” adds the idea of harmony and voices in unison. This expresses how we work together with our manufacturing partners, with each other, and most importantly with you our customers.
Our new name Corus embraces the strength of our products as well as the heart of our team working in harmony with our customers and partners.
Besides the new name, we’re thrilled to be shifting to a bold new look for our tools and fasteners, so you can expect to see more of our Corus branding in the weeks and months to come.
Working closely with you is the best part of our job, and we look forward to forging ahead by your side under our new name.